It’s 9:41 somewhere…

Steve Jobs announced the original iPhone on January 9th, 2007 at 9:41am. It was one of the biggest announcements in history, and went on to change the world forever.

Ever since that day, every photo of every Apple product has shown the time "9:41". But what else could you be doing at that time? How else could you use the products we all know and love today?

Shot on the Blackmagic Pocket Cinema Camera 6K Pro with Atlas Orion Anamorphic lenses.

A huge thank you to Steve Windon, Mitch Windon, Luca Bradfield, Dion Coldham, Fabio Fabbri, Jesse Love, Pippa McGrath, Natalia Perera, Sofia Fabbri and Luciano Marigo-Spitaleri for their help in getting this spec ad made. Also a huge thanks to Rent-A-Cam Sydney for providing the lenses and lighting gear that made this possible.